Solution
Continuous paid optimisation across every major channel, plus the technical and content SEO layer that compounds over time — and the GEO layer that gets you cited inside AI-generated answers. Run as one connected discipline, because in 2026 they should be.
Overview
Most agencies separate paid and SEO into different teams that barely talk — and treat GEO, if at all, as an afterthought. The result: paid scales spend on terms organic could win for free; SEO ranks for terms paid wouldn't bid on; and nobody owns whether the brand shows up inside AI answers at all. We run all three on the same brief, measured against the same blended target.
Disciplines
Search, Performance Max, YouTube, Demand Gen, Shopping. Bid strategy, keyword sculpting, conversion-API integration.
Facebook + Instagram + WhatsApp. Advantage+, audience modelling, conversion API. Largest channel for most Gulf brands.
Native video. Snap is essential for KSA reach. TikTok for younger UAE audiences. Both run with platform-specific creative cadence.
Crawl, schema, speed, internationalisation, JS rendering. The plumbing that makes the rest work.
Keyword research, topic clusters, intent mapping, editorial production. Compounds at 3–6 months.
Generative Engine Optimisation: schema, structured FAQ, citation-worthy content. Get cited inside ChatGPT and Perplexity answers.
Method
Real-time bidding, daily creative refresh, weekly content publish, monthly strategic review. Different cadences for different layers — but everything connected to the same data.
Driving agents
VIMP01 runs paid. VIMS01 runs SEO and the strategy underneath both. VIMC01 produces ad creative + editorial content. VIMD01 measures and feeds back.
VIMP01 handles the paid channels and bid optimisation. VIMS01 maintains the SEO architecture, content calendar, and strategic frame.
Outcomes
Most engagements land 2–4× ROAS uplift versus pre-engagement baseline within 90 days.
Cost per acquisition typically falls 30–50% as the bid model trains and the creative pool deepens.
Top-10 rankings on priority commercial terms within 4–6 months. Traffic compounds from there.
From ~10% (industry average) to 25–35% by month four — a structural shift in marginal cost of testing.
Custom dashboard showing blended performance — paid + organic + brand. No more PDF-and-pray.
Architecture, content, and audience data compound. Each month of engagement makes the next month easier.
Proof
Multi-property paid architecture with AI creative testing across 70+ MEA hotels. Sustained across the rollout.
Brand-consistent paid architecture across Marriott's 265-hotel MEA portfolio. 4.1× campaign efficiency.
FAQ
Most engagements involve a partial rebuild. Many existing accounts have structural issues (overlapping audiences, poor conversion event setup, weak CAPI integration) that limit any AI bidding's ceiling — including the platform's own.
2 weeks for instrumentation. 4–6 weeks for first measurable uplift. 8–12 weeks for sustained performance. Faster on accounts with cleaner data and richer history.
If a channel is already performing, we leave it alone — and pour the freed effort into the channels with the most upside. We don't rebuild what works.
Bundled by default — they're more powerful together — but separable for clients who want one or the other only.
