Production money goes in first
The line, visual or offer is built and bought before you know whether it lands, so a wrong guess is paid for in full.
Synthetic Lab
Back the right idea before the money moves.
A synthetic audience ranks your messages, positioning, static images or product blind and explains why. Then put budget behind the idea most likely to land.
Brands that trust VIMDRIVE
The problem we solve
Ideas usually get funded before they are tested.
Debate decides, not evidence
Choosing between options often comes down to taste and debate, which is hard to defend when the budget is questioned later.
Testing in market costs time and money
Learning from in-market spend costs real budget and time, so few options get tested and weaker ones still take their share.
What you gain
Decide on a ranking, not a hunch.
Weaker ideas drop out early
Production money can follow the stronger option. Compare up to eight options, control included, in any of five study types, so weaker ones are out before anything is built.
An answer that admits doubt
A result you can defend. Options are judged blind, in random order, and every ranking states its confidence, with 'no material difference' as a valid answer when the race is close.
Reasons, not just a ranking
See who each option wins over and what holds it back. Segments, themes and barriers explain the order, and you can reweight the audience mix without paying for another run.
Ready to see your options ranked blind?
See VIMDRIVE in actionHow it works
From your options to a clear order.
Bring your options
List up to eight options and set up to six success criteria first, so the test is fixed before any result appears.
Shape the audience
The audience incorporates your sector, market and the evidence you hold, with every assumption graded A to G for how well supported it is.
Read the ranked result
Each simulated profile ranks the options blind and says why. The order, the reasons and the confidence arrive in minutes for Quick and Standard studies.
The difference
How it compares with the traditional agency model.
| Topic | Traditional agency model | With VIMDRIVE |
|---|---|---|
| Choosing ideas | Options are chosen on experience and judgement | Options ranked blind by a synthetic audience before production begins |
| Evidence | Rationale is shared in a presentation | Segments, themes and barriers explain every ranking |
| Confidence | Confidence is described in words | Every result states its confidence, and close races read as no material difference |
| Testing cost | Testing is scoped and priced project by project | A cost estimate before every run, plus a monthly cap on testing spend |
| Assumptions | Audience assumptions sit in briefs | Every assumption is graded A to G, so you see what is observed |
Studies in each plan
The right study for each decision.
Every plan includes Synthetic Lab. Your plan sets how many studies you run a month, how deep each one goes and how many audiences it covers.
| Study detail | Core | GrowthRecommended | Pro | Enterprise |
|---|---|---|---|---|
| Studies a month | 1 Quick studyExplore one idea with one audience | 3 Standard studiesCompare concepts, messages and creative | 10 Standard study creditsCombine Standard and Deep studies across audiences and markets | Custom study allowanceTailored capacity, research scope and support |
| Primary purpose | Check an idea before developing it | Compare alternatives before launching | Explore complex decisions across audiences and markets | Run a tailored research programme |
| Study format | Quick | Standard | Standard and Deep | All formats, with custom scope |
| Typical decisions | Message clarity, initial concept reaction, likely objections | Creative comparison, offer appeal, positioning alternatives | Pricing and packaging hypotheses, market-entry options, differentiated audience responses | Portfolio strategy, multiple markets, recurring research programmes |
| Audience coverage | One audience segment | Several segments within one market | Multiple segments and markets | Contracted coverage |
| Analysis depth | Initial reactions and key objections | Comparison of alternatives, reasons for differences and suggested improvements | Scenario comparisons, competing explanations, sensitivity checks and priorities for real-world testing | Tailored methodology and cross-study synthesis |
| Output | Concise findings and next steps | Comparative report with segment findings | Detailed report with scenario analysis and validation plan | Custom reporting and Enterprise support |
Prices, and everything else each plan includes, are on the pricing page.
How quickly can I get a read on an idea?
Quick and Standard studies return in minutes, so you benefit from an answer while the decision is still open. A cost estimate appears before every run and a monthly cap limits testing spend. Deep studies take longer and suit larger commitments.
Is a synthetic audience a fair test of my idea?
It is a directional simulation, not a verdict. The audience is synthetic, so every assumption carries its grade, every result states its confidence and 'no material difference' is a valid answer. It narrows the field rather than settling the choice.
Does it replace testing in market?
No, observed results always outrank a synthetic read. The Lab narrows the options first, so paid tests start from a shorter list. Log how real campaigns performed and the Lab scores how closely its ranking agreed.
Can I test ideas for my market and sector?
Five study types cover concept, message, positioning, static images and product, across ten selectable markets including the UAE and Saudi Arabia. The audience can leverage your site, research and AI-answer evidence where it exists, and a study can start pre-filled from an Insights report. Core and Growth studies cover one market; Pro and Enterprise cover multiple markets.
Which studies does each plan include?
Core includes 1 Quick study a month, Growth 3 Standard studies and Pro 10 Standard study credits, which combine Standard and Deep studies across audiences and markets. Enterprise has a custom study allowance with tailored capacity and research scope. The pricing page shows the full plan comparison.
Let your options compete before your budget does.
Bring up to eight options and see a ranked, explained answer before production money goes in.