What does per domain mean?
Each plan covers one domain, such as example.com. Subdomains, such as blog.example.com, and domain variations, such as example.ae, are not included. If you run more than one domain, a free strategy call covers your setup.
Which plan is right for me?
Core suits essential marketing workflows with modest usage. Growth suits multi-channel marketing, audience activation and regular testing. Pro suits frequent research and experimentation with deeper brand intelligence. Enterprise suits tailored capacity, advanced measurement, integrations and human support. A free strategy call on your brand shows which one fits.
Is ad spend included?
No. Ad spend is not included. On the six ad platforms, campaigns are built in your own ad accounts, so media spend goes straight to the ad platform. Ad-platform fees and third-party data costs are not included either.
What is the difference between monthly and annual?
Monthly plans are billed in advance by calendar month, with the first month prorated, and have no minimum term. They end at the end of the calendar month in which 30 days' notice runs out. Annual plans cost ten months for twelve, $1,950 for Core, $4,950 for Growth and $9,950 for Pro (exclusive of VAT), and are paid for the year. Both renew automatically until cancelled.
Can I change plan later?
Yes. You can upgrade by paying the difference, and downgrade at the end of any calendar month. On an annual plan, a downgrade takes effect at renewal.
What counts as a collected AI answer?
One collected AI answer means one prompt evaluated against one model for one specified market/language configuration at one collection time. Additional markets, languages and repetitions consume the allowance.
What is the difference between Quick, Standard and Deep studies?
A Quick study checks one idea with one audience segment before you develop it, and is included on Core. A Standard study compares alternatives across several segments within one market before you launch, and is included on Growth and Pro. A Deep study explores complex decisions across multiple audiences and markets, with scenario analysis and a validation plan, and is part of Pro. Enterprise adds all formats with a custom scope. The Synthetic Lab page shows what each study covers.
Is there a free trial?
There is no free trial. A platform demo on your own brand shows what the platform does before you commit.
What do services cost?
Setup and training support is $200 per hour (exclusive of VAT), if required, on Core, Growth and Pro. Enterprise has human onboarding and account support as a defined entitlement. An ongoing strategist retainer is optional on Pro, with custom pricing on request, and Enterprise includes a dedicated team, if required.
What does Enterprise cost?
Enterprise is priced to your scope, so there is no list price. A free strategy call is the place to start.