Shares copied from last year's plan
Familiar channels keep their slice because they always had it, and the plan never says what job each one does.
Media planning
Give every budget line a job to do.
Commit budget knowing the downside first, because VIMDRIVE fits the total, dates and channel shares to one objective and gives each line its reason.
Brands that trust VIMDRIVE
The problem we solve
Budgets are too often split on habit, not reasons.
Forecasts that hide their assumptions
A single confident number arrives with no downside, so you cannot tell what the plan needs to pay back.
Thin lines found after spend begins
A line below a platform's daily minimum can go unnoticed until the campaign is running and money is already spent.
What you gain
What changes with VIMDRIVE.
A reason on every line
Budget goes where it has a job to do. Each campaign gets one objective, and each channel share arrives with its reason, so a channel with no job gets no budget.
The downside before you commit
See what payback needs before money moves. Conservative, base and upside planning estimates come with a break-even, and a readiness score marks where the plan looks weakest.
A plan that adds up around you
Your numbers stay yours. Fix the total, the dates or any budget line and the others balance around it, with the forecast recalculated, so the plan still adds up.
Ready to see your budget planned line by line?
See VIMDRIVE in actionHow it works
From your research to a plan that adds up.
Start from your evidence
The plan incorporates your campaign research and your last 90 days of results where connected, and says where a forecast rests on a market assumption.
Read the full plan
One objective is recommended with its reason. Total, dates and channel shares follow, each with its why, alongside forecast scenarios and a break-even.
Carry it into your accounts
Paid Search, ChatGPT Ads, Social and YouTube video campaigns are built from the plan in your own ad accounts, with your objective set in each platform's terms.
The difference
How it compares with the traditional agency model.
| Topic | Traditional agency model | With VIMDRIVE |
|---|---|---|
| Budget split | Split set from experience and the previous year's plan | Each channel share arrives with a written reason |
| Objective | Goals set broadly across the whole mix | One objective per campaign, with a measure to match |
| Forecast | One projected figure for the period | Conservative, base and upside estimates with a break-even |
| Platform minimums | Checked platform by platform as campaigns are set up | Connected ad lines checked against each platform's daily minimum |
| Revisions | Revisions return as an updated document | Fix any figure and the others balance around it, forecast included |
How does this improve the way I split my budget?
Every share is proposed with its reason, leveraging your last 90 days of results where connected, so the split starts from evidence. Lines below a platform's daily minimum are flagged. You benefit from a plan where a channel with no job gets no budget.
How far can I trust the forecast?
Far enough to compare options, within its stated assumptions. The conservative, base and upside scenarios and the break-even are planning estimates, not promises. If analytics and your ad accounts have counted no conversions in 28 days, a Leads or Sales plan lists that as its first risk.
Can I plan search, social, video and ChatGPT together?
Yes. Eight planning channels share one plan and one budget. Paid Search, ChatGPT Ads, Social and YouTube video are built from it in your own ad accounts, while Display & Programmatic, DOOH, SEO/GEO and Email & Lifecycle sit alongside in the same budget.
Does it take over bidding or my ad spend?
No. Bidding stays with each ad platform, and VIMDRIVE does not move spend between lines once campaigns run. It plans the budget, builds campaigns in your own ad accounts and writes optimisation and stop rules into the plan, so the intent is on the page before you commit.
Make every budget line earn its place.
See your next budget planned line by line, each share with its reason and the downside shown.