Hospitality · MENA · 12 properties
12 Marriott-branded UAE properties. One architecture. Property-specific messaging without losing brand consistency. The classic scale problem in hospitality marketing — solved by the AI agent system, not by adding another headcount layer.
Headline numbers
Cost-per-lead across the 12-property portfolio, weighted by spend. Reduction held for the duration of the engagement.
From four properties at engagement start to twelve in production by month four — onboarded one per fortnight.
Aggregate campaign efficiency: cost per booking divided by campaign management overhead. Compounds with each property added.
Every creative shipped passed Marriott's brand-safety review. VIMC01's guardrails caught variant errors before launch.
Three-language campaigns running concurrently — Arabic for GCC, English for international, Russian for inbound demand from CIS markets.
Single dashboard across all 12 properties. Marketing leadership sees the portfolio. Each GM sees their own property.
The brief
Marriott's MENA portfolio in the UAE spans business hotels, resorts, and luxury — each property with its own positioning, audience, and seasonal demand pattern. Marketing had been managed property-by-property, which meant 12 different campaign structures, 12 different agency relationships, and 12 different reports each month.
The mandate: keep the property-level autonomy that made the brand work — but introduce a portfolio-level system that compounds learning, removes duplicated effort, and gives marketing leadership a single view of performance.
What we did
In their words
"Scaling paid media across 12 properties simultaneously was a logistical nightmare before VIMDRIVE. Now it runs itself. The brand consistency, the property-level customisation, the real-time reporting — it's a different category of service."
