Hospitality · UAE · 6-month engagement
Multi-property paid media — fragmented, inconsistent, leaking budget. VIMP01 rebuilt the campaign architecture; VIMC01 ran AI-driven creative testing across the portfolio. Six weeks to first uplift, sustained for the full engagement.
Headline numbers
Blended return on ad spend across Google and Meta, measured against a 90-day pre-engagement baseline.
Cost to acquire a confirmed direct booking, not just a click or a form fill. Verified against the property booking engine.
Revenue from the brand.com booking channel, isolated from OTAs and group bookings.
Initial scope: four Hilton-branded UAE properties. Architecture is portable to the wider portfolio.
Produced and tested by VIMC01 across English and Arabic over the six-month engagement.
VIMP01 runs continuous bid optimisation by audience, daypart, and property — adjusted hourly, reviewed weekly.
The brief
Each UAE property had been running independent paid campaigns through different agencies and in-house teams over the prior three years. The result: brand inconsistency, audience cannibalisation, no cross-property learning, and no blended view of performance.
Hilton's MENA leadership wanted a unified architecture that respected each property's positioning while learning across the portfolio — and a creative engine that could keep up with the volume of testing required to find what actually worked.
What we did
In their words
"We'd tried three agencies before VIMDRIVE. The difference isn't just the AI — it's that the system never stops working. VIMP01 is optimising our campaigns at 2am when our in-house team is asleep. The ROAS numbers speak for themselves."
