Hospitality · MEA · 70+ hotels
70+ Hilton-branded hotels across the Middle East and Africa, run as one paid-media system instead of seventy. VIMP01 rebuilt the campaign architecture; VIMC01 ran AI-driven creative testing across the portfolio. Six weeks to first uplift, sustained across the rollout.
Headline numbers
Blended return on ad spend across Google and Meta, measured against a 90-day pre-engagement baseline.
Cost to acquire a confirmed direct booking, not just a click or a form fill. Verified against the property booking engine.
Revenue from the brand.com booking channel, isolated from OTAs and group bookings.
Hilton's Middle East & Africa portfolio — from UAE and KSA flagships out to the wider regional footprint, run on a single unified architecture.
Produced and tested by VIMC01 across English and Arabic over the six-month engagement.
VIMP01 runs continuous bid optimisation by audience, daypart, and property — adjusted hourly, reviewed weekly.
The brief
Hilton's MEA properties had been running independent paid campaigns through a patchwork of regional agencies and in-house teams over the prior three years. The result: brand inconsistency across markets, audience cannibalisation between properties in the same city, no cross-portfolio learning, and no blended view of performance for regional leadership.
Hilton's MEA leadership wanted a unified architecture that respected each property's positioning and market context while learning across the portfolio — and a creative engine that could keep up with the volume of testing required to find what actually worked, in both English and Arabic.
What we did
In their words
"We'd tried three agencies before VIMDRIVE. The difference isn't just the AI — it's that the system never stops working. VIMP01 is optimising our campaigns at 2am when our in-house team is asleep. The ROAS numbers speak for themselves."
