Discipline · Data & Analytics
Attribution modelling, real-time dashboards, audience intelligence, incrementality testing. VIMD01 is the measurement and inference layer — feeding the data the rest of the agent system uses to decide.
Overview
VIMD01 sees your full data picture — ad-platform, CRM, analytics, server-side, offline conversions. From that picture comes attribution, audience modelling, anomaly detection, and the dashboard everyone else looks at.
VIMD01 is built around the privacy reality of 2026 — server-side conversion APIs, modelled conversions, blended attribution, and incrementality testing as the source of truth.
"Anomaly: Audience B's 7-day post-click conversion rate dropped 41% on Friday. Likely cause: creative variant V-204 (now 38% of impressions) cannibalising mid-funnel. Recommend VIMP01 cap V-204 at 15% pending review. Confidence: 0.86." — VIMD01 alert pushed to dashboard
Capabilities
Last-click is dead. VIMD01 builds a model that weights each touchpoint based on its actual incremental contribution.
Server-side conversion firing into Meta CAPI, Google Enhanced Conversions, TikTok Events API. Survives iOS privacy.
Custom dashboard per engagement. Marketing leadership sees the portfolio; channel owners see their channel.
Geo-holdouts, ghost-ads, conversion-lift studies. The honest test of whether marketing is actually causing the sale.
Top-down statistical attribution. The counter-balance to bottom-up tracking. Larger budgets benefit most.
VIMD01 flags performance breaks the moment they emerge — not the next month when the report comes out.
Method
GA4, BigQuery, server-side tagging, conversion APIs, CRM connector. Built once, audited monthly.
Blended attribution weights, audience cohort definitions, LTV/CAC by segment, predicted-LTV bidding signals.
Dashboards for humans. Real-time signal feeds for VIMP01 and VIMC01. Strategic insights for VIMS01.
Quarterly incrementality tests. Validate that the model still reflects reality. Adjust if it doesn't.
FAQ
No. GA4 is one input. VIMD01 also pulls server-side data, ad-platform data, CRM data, and offline conversions — and reconciles them through a custom attribution model. GA4 alone misses 30–50% of conversions for most modern stacks.
VIMD01 is built for that world. Server-side CAPI, modelled conversions, and incrementality testing as the source of truth. We expect signal to keep eroding and have planned for it.
No. Everything VIMD01 builds — your dashboards, your attribution model, your event taxonomy, your audience cohorts — lives in your accounts. Clean handover documented in the MSA.
It can replace the report-building part of analytics. The judgement and stakeholder-translation parts still benefit from a human — and we partner with in-house analytics teams in many engagements rather than replacing them.
Initial model in 2 weeks. Statistically meaningful confidence in cohort-level decisions in 6–8 weeks. Incrementality validation in 12 weeks.
