Luxury Retail · UAE · 6 months
A storied jewellery house entering e-commerce — almost no organic search visibility, a small social audience, and a brand voice that couldn't be diluted. Six months later: top-3 Google rankings on category terms, 280% organic traffic growth, and 3.8× higher social engagement.
Headline numbers
Year-over-year increase in organic search traffic to the new e-commerce site, measured in Google Search Console sessions.
14 priority commercial keywords ranked top-3 by month six. 8 of those held position 1 by month nine.
Engagement-rate improvement on Instagram and TikTok versus the pre-engagement six-month baseline.
Every piece of creative passed a heritage-brand review process before publication. VIMC01's voice model was trained on 40 years of brand archive.
Long-form editorial published over six months — provenance, craftsmanship, gemmology — written by VIMC01, edited by humans.
First online transactions in the brand's history. Cohort analysis showed organic search outperforming paid for AOV.
The brief
Kazanjian had spent four decades as a private-clientele jeweller, with a global reputation built almost entirely through trust and word-of-mouth. The launch of an e-commerce platform required a digital presence that was discoverable on Google — without trading any of the discretion or authority the house had built.
No clearance, no flash-sale energy, no influencer mass-tactics. The mandate was a luxury voice at scale, with measurable commercial outcomes.
What we did
In their words
"VIMC01 produces creative that genuinely understands our brand — the aesthetic, the tone, the luxury positioning. And the volume is extraordinary. We've never been able to test this many creative variants. The engagement data proves it works."
