Digital strategy and media planning
Date: 2011 - 2015
Conceptualised and deployed the digital media strategy for Hilton Middle East and Africa across 23 brands and 70 hotels in the region.
Built the localised website in English and Arabic, UI / UX insights, heatmapping and A/B, MVT testing.
End-to-end data layer integration and reporting.
Run the media activation and campaign management on continent level: • SEO • Paid search • Display (programmatic, native) • Affiliate • Paid social
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