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Project: Hilton

Digital strategy and media planning

Travel and Hospitality

Date: 2011 - 2015

Hilton Worldwide

Digital strategy and media planning

Project Summary

Digital Strategy

Conceptualised and deployed the digital media strategy for Hilton Middle East and Africa across 23 brands and 70 hotels in the region.

Web design and Development

Built the localised website in English and Arabic, UI / UX insights, heatmapping and A/B, MVT testing.

Data Science and Analytics

Data Science and Analytics

End-to-end data layer integration and reporting.

Media Planning and Optimisation

Run the media activation and campaign management on continent level:

• SEO
• Paid search
• Display (programmatic, native)
• Affiliate
• Paid social

Convert more visitors into customers.

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