How to Define the Optimum Path to Conversion
Defining the optimum path to conversion involves analyzing and understanding the customer journey from the initial contact to the final
Unlocking Marketing Success: The Power of Media Mix, Attribution Modeling, and Incrementality Testing
In the fast-paced world of marketing, staying ahead requires a strategic approach that leverages data and insights to drive results.
The Art of Connection: Marketing Personalization in a Digital Age
Imagine walking into a bookstore and instead of generic shelves, you find curated recommendations based on your past reads and
How to Identify Effective Media Touchpoints
In a time of media clutter, it is important for a company to properly decide which media channels would be
6 Key Drivers for Outstanding Performance Marketing
Before we dive deeper into the subject, it is probably beneficial to spend some time elaborating on what is the
Measuring Media Investment for Success: Attribution Modeling
We know that great media performance is something very important to all of us, however one question which comes to