Project:
Sport Amplify

E-Commerce, Digital strategy and media planning

Retail

Date: 2020 - Present

Sport Amplify

E-Commerce, Digital strategy and media planning

Visit the Website

Project Summary

Brand and Digital strategy

Conceptualised the brad and deployed the digital media strategy for Sport Amplify.

Web design and Development

Built the website in Bulgarian, UI / UX insights, heatmapping and A/B, MVT testing.

Data Science and Analytics

End-to-end data layer integration, real-time reporting. Attribution modelling. Consumer touch points and marketing media mixanalysis.Implemented predictive and regression modelling based on data mining and analysis to ensure successful campaign performance.