Project: Marriot

Digital strategy and media planning

Travel and Hospitality

Date: 2017 - 2020

Marriott International

Digital strategy and media planning

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Project Summary

Digital Strategy

Conceptualised and deployed the digital media strategy for Marriott Middle East and Africa across 27 brands and 260 hotels in the region.

Web design and Development

Built the localised website in English and Arabic, UI / UX insights, heatmapping and A/B, MVT testing.

Data Science and Analytics

End-to-end data layer integration, real-time reporting. Attribution modelling. Consumer touch points and marketing media mixanalysis.Implemented predictive and regression modelling based on data mining and analysis to ensure successful campaign performance.

Media Planning and Optimisation

Run the media activation and campaign management on continent level:

• SEO
• Paid search
• Display (programmatic, DCO, native, RTB)
• Affiliate
• Paid social